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Our Playbook
The playbook aligns the vision with site features (available and upcoming) and provides transparency about our progress on those features.
Measuring Our Impact
Improving access to services, tools and information for customers and employees
120 Federal web resources in one place
100% mobile friendly pages
Over 100 customer comments to date
Website Features
Focusing on tools, education, self-service and engagement features that provide immediate and continual value to our customers and employees who serve those customers
Discover valuable and readily-available business tools to increase efficiency and productivity
Service Center Locator
Digital Forms
Receipt For Service
Access educational materials and resources
Playbook with Scorecard
Website Content
Disaster Assistance Tool Discovery Tool
User-Specific Content Views
Use self-service applications to do business
Farm Maps Application
Make an Appointment
Farm Loan Features
Conservation Management Features
Guiding Principles for Farmer-Centered Design doesn’t deliver every agricultural resource, tool or story for farmers, ranchers and foresters – and it doesn’t pretend to. Instead, we’re talking to our customers and field employees who serve those customers, often farmers and ranchers themselves. We’re building around their needs and ideas through a streamlined, farmer-centered approach – bringing the most usable information together in a new way by:
Designing for farmer needs first, with an emphasis on local
Representing the full breadth of our customer base, from traditional producer to specialty farmers
Bringing the most relevant resources, programs and tools together in one place
Speaking with clear and plain language (leaving out government jargon and acronyms)
Using clear visual design, sensible navigation and understandable processes to help people reach their goals every time
Creating a mobile-first platform to reach customers where they live and work
Measuring what matters and using data to drive decisions
Managing security and privacy through reusable processes
Defaulting to open data and shareable content
Continuously connecting with customers creating opportunities for feedback and improvement